Do you have room for more clients or customers? If you are a coach, therapist, healer, mentor, or entrepreneur, it can feel terrible to have no clients, or too few of clients. Or maybe you would just like to scale your practice to the next level!

For help right away, schedule a 30 minute coaching session with me, if you have not done so: 

https://calendly.com/info-fu2d/complimentary-coaching-session

To use the workbook at your own pace, continue. (For simplicity, I will use the word "clients" to mean clients, customers, and students. I will use the word "coaches" to mean entrepreneurs, therapists, healers, coaches, mentors, and teachers.)

Many entrepreneurs get frustrated and discouraged because we have the answers for people in need, if only they would want it as much as we want it for them! We find they are not ready, or do not have the money.

There are solutions for everything you face as a practitioner. You are not alone. Together, we will find your answers and build a thriving, beneficial practice to find and help the people who specifically need you, are ready to work, and are happy to to pay you.

Does mindset work? Yesterday a new client increased her practice by 60% after only 1 week of working together! She exceeded her goal! We are now stabilizing that.

Here are the 30 mindset keys that shifted me from my 5 month dry spell of no new clients, into an $11,000 breakthrough month!You may want to pick one every day or so to contemplate on and do the Call to Action step. (As a followup note, both my client and I have consistently maintained our desired increases!)

I consider this a sacred class. It’s about your Divine Purpose as a coach, practitioner, or entrepreneur, and being able to do your Purpose! I’m honored to be able to share with you 30 spiritual and mindset Keys to help you do that.

Getting clients is coaches' number one concern. So I help with that first. Since mindset is 80% of success, we explore the subconscious feelings, thoughts, and beliefs that can sabotage your practice. And then I help address other issues, like difficult clients, burnout, overwhelm, self-doubt, imposter syndrome and more. (We usually still need to do our marketing, and I will include some of my best tips at the end.)

I recommend you print out this guidebook so you can make notes on it. You can use this guidebook alone, as part of our coaching, or in class.

You may like this video: "The 5 Keys to Get Clients" https://tinyurl.com/2dxucvvn (These are the first 5 Keys below.)

The 30 Keys

1. Identify Your Inner Voices

2. Inner Child Ceremony

3. Craft Your ideal Client Profile

4. The Inner Invitation

5. Mind Cinema

6. Trust the Magic

7. Inner Guidance

8. Real Conversations

9. Fill Needs Rather Than Classes

10. Plant Seeds

11. Keep Your Eyes Off the Scoreboard

12. Make Friends with Patience 

13. Check Your Money Mindset

14. There is No Failure

15. Turn Desperation into Service

16. Happy Expectation

17. No Pushing Allowed! (Break the Burnout)

18. The Humble Learning Curve

19. Fear of Success

20. Flow With the Cycles

21. Soak Up Success Stories

22. Do It With Love or Not At All

23. Pivot

24. Play! 

25. Poop Into Fertilizer

26. Get the Juice Flowing

27. The Law of Karma

28. Complain

29. One Step at a Time

30. Ask For Help

Bonus Keys:

* 15x’s

* You Deserve Mirror

* HU Heals Fear

* Effortless Effort

* Gratitude

* Wonder Woman Pose for Confidence

* Put Spiritual First

* Favor Script

* Self-care first: so you operate out of fullness. Mira story, and mine when I surrendered to doing nothing and recuperating clients came in on their own.

* Follow the energy lines... Notice what lights up between you and others and follow up on it.

* Healing Tech Trauma: ask ChatGPT, and do everything with love with your inner guidance.

* Healing Speaking Trauma

Golden Key #1: Identify Your Inner Voices. The best thing to start creating a client surge is by taking an inventory of where you are now. It will be interesting to put a check mark by the negative internal voices, emotions, and behavior you experience as a result of having too few clients. Recommended: Print this out: https://www.bessmccarty.com/inventory-for-coaches-wanting-clients/

You can even discover your own negative  voices and add them here. What other negative feelings come up for you? Or avoiding behaviors or destructive behaviors? Write down everything you would like to release around this issue of not having enough clients...

Each of these is able to be healed! We heal each of them in my Real Conversations Inner Child Course for Practitioners.

However, next we do a mini-release of these!

Call to Action:  Share your 5 most powerful negative voices with a friend you can trust to support you with acceptance and no judgment, and tell what it has cost you in your life. The exercises below will help neutralize your negative voices. If you want help, please bring these to our coaching sessions.

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Golden Key #2: Inner Child Liberation Ceremony. Now you can release those limiting patterns so you can be free to create the practice you dream of! I invite you to find a quiet place for 15 minutes, or you can do this private contemplation. With compassion and love for all of your feelings that arose as you did this inventory, I invite you to gather in all of this with one big breath, and then do a very slow exhale release of all of it as you let it go. As you let it flow out of your being into a golden stream of light that dissolves it and carries it away. You can do several breaths if needed until it is all released in this moment.

Then breathe in how it will feel when you have a consistent full flow of your ideal clients, who you love working with, and you feel energized by. You love them. They love you! They give you raving testimonials, they refer new clients, and they renew with you! They are ready to do their personal growth work, and they want to work and stay with it! Breathe this in. Breathe in the joy and fulfillment you feel Doing your purpose with love. The freedom from fear and emotional issues. You have the tools to be the best coach for your clients. You have a loving supportive community around you. You raise your rates and get paid what you are worth. Breathe in that total confidence and freedom.

This is what happens when coaches graduate from my Course program, because the Inner Child work we do in there supports them and clears the blocks that were in the way.

Call to Action: Draw a simple picture of your inner child, your heart, or the freedom that you feel as a result of doing this ceremony. 

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Golden Key #3: Craft Your Ideal Client Profile.  So you can attract exactly who you desire! Get out your pen and paper again, and describe your perfect client. Get specific exactly WHO you want to attract! What age are they? What gender? What profession? What problem do you help them with? How do they respond to you? What do you like about working with this client? How much do they pay you? How do they help you grow your business? Do you have past favorite clients? Why were they your favorites? You may also like to add color and drawings to your words.

Call to Action: Write, describe, and define your ideal client, and why they will benefit your life. 

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Golden Key #4: The Inner Invitation. To spiritually connect with your future clients and call them in: Take a few quiet minutes to look over your definition of your perfect, soulmate client. Realize they are out there looking for you! With all of your heart, inwardly invite them to find you, for you to find each other, so that you may work together. So they can overcome the blocks in their way to their best life. “Whoever is a fit to work with me, may we find each other. I am ready to work with you and help you achieve your dreams.” There seems to be a magic in life that connects people with a sincere ready need, with the people who have their solution. I think both are God-given because the other exists.

At one time, I had the room and the desire for more clients. I prepared my marketing plan, but then I remembered the inner invitation. So I sat right down and invited people who needed what I had to give. "Let's find each other!" My phone rang off the hook! I never did have time to implement my marketing plan! One fellow arrived and said, "I found your card in my pocket! I have no idea how it got there!"

Recently, we practiced the inner invitation on a zoom class. Within minutes after we finished, one of the participants got a call from a new client who needed her help! She dropped off the call to take care of her. She said  “Hey everyone, I wanted to share that when we were on today’s call and did the visualization, I received a call from another healer that I’ve known who said she needed help, and we booked a session. We really CAN call in our clients.”

I personally had another level of upliftment when I wrote a love letter to my future client. I immediately had a big, happy shift! I thought I was giving love, but I got even so much more in return!

Call to Action: Create a picture of you and your soulmate client finding each other! You can draw it, or ask AI to draw it. 

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Golden Key #5: The Mind Cinema. To have it NOW! Visualize for one minute in the morning, and one minute in the evening, what your practice full of your perfect, ideal clients looks like, sounds like, and feels like. How do you feel? Do you feel happy? Fulfilled? Joyful? Visualize and feel this, not as something you want, but something you have right NOW! This is also called the Law of Assumption, or the As If Principle. Every successful person has first visualized their desired outcome. You may like to continue this practice daily.

This is how the practitioner I described above experienced a 60% increase in clients.

There seems to be a magic in life that connects people with a sincere ready need, with the people who have their solution. I think both are God-given because the other exists. We cannot desire what does not exist!

Call to Action: Describe what you felt like each time you did the Mind Cinema exercise. 

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Golden Key #6: Trust the Magic. Where are you fearful? What are you worried about? Go ahead and journal for a minute... Get a good look at it / them.... Ask yourself: "Am I OK NOW? Am I OK right now?" The answer is YES!  

I once had this dream: I was inside a house, gazing out of a window at my Spiritual Guide, who I love and trust. The house was sealed, and began to fill with water. I didn’t know how I was going to breathe, but I kept my eyes on my Guide’s eyes. The water came up to my knees, then my waist and chest... As it came up to my chin, I thought, "This is it!" But I kept my trusting eyes on my Guide. The water came up my face, and went above my head. To my amazement, I could still breathe!!! I was OK!!

I’ve learned to ask, “Am I OK now?” To trust versus fear. To let go and surrender. Place my fear in God’s hands. Let go and trust that Spirit is working everything for my best interest, and for the good of the whole. Know that I am completely loved and guided and helped.

Where do you keep your focus? Worry is like worshiping your problem. Worry makes our problem  bigger than God. It keeps our attention and energy on the problem, and blocks the solution.

Think about it: When has everything NOT worked out? If we don't resist the gift of the experience? It is said that every story has a happy ending. If it doesn't, it's not done yet! :)

Call to Action: Imagine you are watching a TV program filled with worry and fear. You don't like it. You decide to watch a different program. You point your control and click to change the channel to see your situation in God's hands, working everything out for your best interest, and for the good of all. Know that you are completely loved and guided and helped. Embrace the Magic. Feel the flow. Trust the flow. See clients you love finding you, attracted to you like a magnet.

Keep a journal of the spiritual synchronicity, or miracles, that have happened in your life!! Reread it periodically to remind you that magic happens! 

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Golden Key #7: Inner Guidance -"Inner guidance is heard like soft music in the night by those who have learned to listen." - Vernon Howard.

Inner Guidance lets you find your own answers that are true for YOU. Here is support, encouragement, inspiration, and ideas to a better life. To receive the wisdom of your being and life that always works for your benefit. To live more from the heart than the mind. To be more inner directed than outer directed.

Listen for next steps in acquiring clients! Inner Guidance may come as a nudge, a feeling, an idea, your intuition, a little voice inside, something your friend says, or something you hear on the radio that lights up for you. Sometimes it comes through asking for a sign, or listening to your body messages or gut instincts. Some say it is God, the highest part of you, an angel, or a spiritual guide.

To tune in, it is important to trust, ask, trust, be receptive, and listen. It gets deeper with practice. You can ask God: "If you want me to do this work, please show me how to find the clients who need me."

Near the end of my five month dry spell, my inner guidance told me I will be all right financially. I relaxed. Clients came.

I listen to my inner guidance when I get confused about all the marketing stuff. What to do when? So many choices. Learn from others, but also remember to ask your Inner Guidance along with it all.

Call to Action: You might like to sing HU (an ancient name for God) to gradually open your heart and let God's Voice speak to you. It attunes you to your true self to find the creativity to solve problems. Here is a free app https://apps.apple.com/us/app/hu-experience-the-god-sound/id1043328078

You are also invited to my Inner Guidance zoom class twice as a guest: https://www.bessmccarty.com/inner/

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Golden Key #8: Real Conversations tool kit to clear your triggers about money and clients.  Trade your triggers for tools to use for  yourself and your clients! Real Conversations for Your Inner Child Tool Kit: Four Steps to Real Solutions! A simple 4 step process for all who feel stuck, fearful, or frustrated; who want a better, more fulfilling career, relationships, health, or life purpose.

Call to Action: Take an hour to learn this method. You'll be glad you did. This is the most important and valuable thing I teach. It will change your life and your practice!  https://www.bessmccarty.com/real-conversations-5-lessons-2/ Then take your biggest problem and journal yourself through the 4 steps of Real Conversations for it. Then ask about my certification training class to master this method and 10X your results with your clients!!  

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Golden Key #9: Fill Needs Rather Than Classes 
 Make a difference, rather than make a buck.
Focus on solving problems, rather than focus on making money,

Because people can feel what you are focusing on. Would you be attracted to sign up with someone to meet their quota?? To hire a coach to become one of their conquests? 

Call to Action: When you find your marketing self trying to fill a class, pay the bills, or make your goals, QUICK!!  SWITCH to service! How can you help? What problem do you help people solve? What needs can you help them meet? How can you help them to a better life? (We still need to monitor results of our marketing, to know which are the best methods to use, but let's have marketing itself focus on service.)

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Golden Key #10: Plant Seeds if you are discouraged, remember that most seeds do not sprout!  Only a percentage will take. Because some fall on rock, some don’t get water, some are eaten by the birds. This too is a numbers game! Do not get discouraged if they all don’t take. That is nature. That is natural. That is normal. Expect it! Plan for it! Reach out on social media, and to friends, and know that some will not take root, but some will, and it may take time, even years, for them to be ready.

I notice that some of my current clients came after years of knowing them. They know, like, and trust me by now, becasue of how I have related to them over time. They did not have the means, or right timing, for thier personal growth work before, but do now!

When you do your marketing, and reach out to people with what you have to offer them, focus on doing each step with love, versus focusing on results. * Love without  Attachment to Results.

Call to Action: Focus on planting the seeds. For one day do all you do just for love. Without being concerned about the results. Like the Johnny Appleseed legend.

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Golden Key #11: Keep Your Eyes Off the Scoreboard John Wooden, the famous UCLA basketball coach, told his players to never look at the scoreboard. And each day, whether in practice or in a game, focus on getting better than the day before.

In our marketing work, we do track and monitor results so that we may know where to best put our efforts.

But let’s do it with detachment and keep our focus on improving our reach outs with love and consistency

Call to Action: How can you get better everyday? Listen better to what people need? Learn a new skill to help them meet those needs? What new way do you want to grow today?

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Golden Key #12: Make Friends With Patience. When you’ve done all you can, then it’s time to let Spirit work. Like when you’ve planted a seed. You can’t make it grow faster than or can. Perseverance, don’t give up, your turning point could be right around the corner. 

Have you heard that "A watched pot never boils."? We don't want to dwell on our goal. It can energetically feel like pushing. Is it time to take a break? Put attention on something else to refresh yourself and give the Universe a chance to respond to your efforts?

Remember the amazing story about the Chinese bamboo farmer? He wanted more for his family than his usual annual crops. So he sought his fortune in bamboo. Even though, after he planted it, he had to carry water to it every day. And nurture it and fertilize it. But nothing happened the first year. His neighbors laughed and called him foolish! But he trusted and did the same thing next year. Still nothing happened. Still, he tended it for 4 long years!

But then what happened on the fifth year was just awesome. One morning he woke up to see a small bamboo sprig, then the next day an even bigger one and in 5 weeks it had grown up to 90 ft.! He had a veritable bamboo forest! and became very wealthy.

This took patience, time, consistency, and trust.

The Chinese bamboo field looked like nothing happened for 4 years.  But underground, the deep root system was silently, invisibly forming to support the height and long life of this kind of bamboo. Even if you feel that your progress is slow as compared to others, or if you are failing too many times, have patience. One day, your hard work and persistence will finally fulfill your dreams. Like an egg that looks lifeless as it incubates. This is necessary for the birth ahead.

Call to Action: What one small thing can I do today and consistently that will move me closer to my bigger goal? How will I live while I wait for the bigger goal? Do I need savings, another income, a sponsor?

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Golden Key #13: Check Your Money Mindset. Spill all the negative talk about money going on inside. Did you hear your parents say these things? I did!

“Money is the root of all evil.” (Money is inherently bad.)

“Money can’t buy happiness.” (Focus on more important things.)

“Money changes people.” (Wealth corrupts.)

“The rich get richer, and the poor get poorer.” (If your riches grow, the poor will pay for it.)

“Money doesn’t grow on trees.” (If you want money, you must work hard and struggle for it.)

“You can’t take it with you.” (So why make it?)

"Rich people are greedy. Money is snobby. Filthy rich." (Money is dirty.)

"Poor is better so people won't be jealous of you." (People like you better poor.)

The inner child theory is that we will unconsciously be loyal to our parents values to try to get their love. Even if they have passed on! What money values have you subconsciously adopted? Do they benefit you?

If you have a story in your head that "I have no clients because people can’t afford it", remember any high paying clients you may have had in the past. They had money, they found money, they found a way... Remember when YOU found the means to pay for things  you really wanted.... Let us release the idea that people can’t or won’t pay for our services. I’ve found that when their motivation is high, when they have really been touched and moved, they find the money. They find a way. That is part of their healing!  And sometimes I coach them on how to do that.

Call to Action: Write the positive opposite to the negative sayings above that resonated with you. If you would like help to do release work and reframe the negative ones, bring this to our coaching sessions.

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Golden Key #14: There is No Failure. You either win, or you learn. When a effort does not get the results you were hoping for, find out what you learned from it that you can apply next time. Mark yourself richer in knowledge! Do the effort for who you become even more than the money. The real gain is what we learn. The gift is in the discipline we acquire, and how we change: the people we become. This is a personal growth class disguised as a business. Remember: Every story has a happy ending. If it doesn't, it's not done yet! And EVERY try makes you stronger, Never, ever, ever accept defeat. The stone thrown at you can turn to gold if you  embrace it! If you fall, fall into God's arms.

Call to Action: List your last 3 "Failures". Write what you learned from each; what you gained as a person.

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Golden Key #15: Turn Desperation Into Service. When you feel desperate financially, switch to an attitude of service. Think how you would be attracted to the energy of a coach sincerely wanting to help you, versus feeling the desperation of the person's budget behind them. So if you are stuck in a place of fear, realize that is like quicksand. Switch to trust and service.

Call to Action: See how to create financial security for yourself and live below your means.

Lower Expenses: Move, get a roommate, cancel subscriptions that don't contribute to your work, cook at home, barter for services, change cars, what else can you do?

 Increase Income: Get a side job, sell unneeded items, find out if you qualify for financial aid? Create savings, find a sponsor for your cause, or, my least favorite: borrow. If you need ideas, or an objective view, this is a great time to get coached. Remember you may be able to barter for this.

Educate: Consider learning from The Richest Man in Babyon, by George S. Clason, or The Total Money Makeover, by Dave Ramsey.

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Golden Key #16: Happy Expectation. Healthy children expect adventure every day. And life complies! How is your attitude? Do you happily expect good things to happen for you? Are you receptive to them? OR do you repel good people and things with worry, impatience, fear, complaining, blaming, lamenting, or anger?

KNOW your goals can happen. EXPECT them! If you desire them, they are there for you, and are what created the desire. You cannot desire something that does not exist!!

Catch and turn every negative thought to a positive. Be diligent. That’s not easy, but it’s like weeding your yard.  

Who’s driving? Don't let anything kick your Happy out of your driver's seat!

Call to Action: Learn from the movie: Life Is Beautiful. When an open-minded Jewish waiter and his son become victims of the Holocaust, he uses a perfect mixture of will, humor and imagination to protect his son from the dangers around their camp. https://www.imdb.com/title/tt0118799/

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Golden Key #17: No Pushing Allowed! Stop pushing yourself. That’s not love! Nothing good comes of it. Pushing comes from fear of a lack of something, and causes burnout.  Instead, do your work with love and listen to your inner guidance as to what, how, and when to work. Many people sacrifice their health to get wealth. Then they spend all their wealth trying to regain their health!!So break the burn out cycle: Make self-care a priority. Eat well, sleep well, exercise, and have spiritual time. Can you take a break and watch something spiritually uplifting? Your well-being is MORE important any other goal. You deserve it!

Call to Action: Put the big rocks in first. A professor demonstrated that if you put the big rocks in a jar first, then the medium sized ones, then small, then sand, they all fit. If you do the reverse, they don't. So do self-care first in your day, then your next priorities, etc. You will find you get more results from your work than if you are burned out.

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Golden Key #18: The Humble Learning Curve: At each new level we grow to, we find new rules. Be flexible. Accept change. Life is trying to move you to a higher level, with even more success than before. The old ways may not work anymore. So allow yourself to be humble enough to learn the new rules. Allow yourself to be a student and weather the learning curve. Not like me, who thought I knew it all, and tried to do the marketing that worked before. Learning new marketing methods actually made me a more powerful coach. And more abundant financially, too.  Life wants me to grow. So keep learning and studying. Keep working on YOU. That will attract people who need what you just learned.

Allow time for the learning curve. Are you in one? Sometimes I don’t know that I didn’t know until I’ve gone through it. My 5 month dry spell with no new clients was not lost time. It was an incubation period where I refined and changed my niche over time and got better at the art and science of marketing. I had to get humble and receptive and accept the learning curve!

Call to Action: Look at where you resist change. What methods of acquiring new clients does not work? Even if they used to work. What does your inner guidance tell you are the best methods for you now? Will a coach help you determine and learn this? Are you willing for a coach to help you? Please bring this to our coaching sessions.

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Golden Key #19: Fear of Success. Do you really want change? Do you really want success? Do you unconsciously hold back new clients because you will be forced to grow? And face yourself? Because success brings growing times. Some people are afraid of success because they think that they will become proud and egotistic, and feel superior to others. Or when they become 6 and 7 figure earners, they fear their ego will arise. Or they fear success because then they will have to learn how to manage that money. Or they fear they will lose friends who have a negative attitude about people with money. Or they may have a subconscious fear of out-doing their parents and losing their love.

Do your inner voices say: "Success means I’ll have to do a lot of left brain stuff, like marketing, contracts, and legal collections from unpaid clients. I don’t wanna leave my right brain behind. I don’t wanna be that responsible and enmeshed with the system I’ve tried to live outside of. If I’m a 6 figure earner, I’d have to be enter the system, join the world, and keep the hamster wheel going. I won’t be able to take a break for fear of losing momentum."

Do you have a programmed habit of wanting something, but not getting it? Are you willing to change this program so you can actually manifest what you want?

Call to Action: Journal about these issues. Do you want help? Please bring this to our coaching sessions.

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Golden Key #20: Flow With the Cycles. Even seasons have cycles and waves. You may be in a winter cycle, gathering strength for bursting out in the spring! Life always goes in cycles. You may just be in a low one right now. "Fear" believes this current cycle  will never change. But it will! Unless you practice negativity and keep it down. The only reason it won’t turn around, is you! When I’m on a high cycle, I humbly realize it will turn. When I’m on a low cycle, I also realize it will turn.

Call to Action: Enjoy Jim Rohn's view of the seasons. https://www.youtube.com/watch?v=xqXScoeL57Q

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Golden Key #21: Soak Up Success Stories. Read and listen to others’ success stories, like testimonials, to believe it is possible for you too, and to keep your thoughts positive. Fill your mind with success!  Because it creates! 

Call to Action: Read breakthrough stories on my site https://www.bessmccarty.com/testimonials-2/ and https://www.bessmccarty.com/practtioner-course/

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Golden Key #22: Do It With Love, or Not  At All, Do all for love. Or you may resent it or procrastinate. Do you expect something in return? Then you may feel discouraged or angry when it doesn't repay you. Can you do it for love alone, for the joy of giving, expecting nothing in return?

There is a true story of a lady who gave a year of great content for free. She developed quite a following. People came to know, like, and trust her so much, that when she offered a $2K program, 500 people bought it: making her a millionaire.

Karma says that every good action returns to us somehow. Yet, not if we look for it with strings attached!

Call to Action: If you can't do a task with love, take a break. Take a walk, have a talk with a loved one, watch a heart-opening movie, play with a child, or talk with your coach. What do you need? Ask your Inner Child!

Find your WHY motivation. Do the 5 Why exercise: State what you love. Ask "Why do you love it?" And ask Why about that, until you have asked 5 times. What did you learn?

Here is a parable about why love wins: https://www.instagram.com/reel/DE-GWIptXfM/?igsh=NTc4MTIwNjQ2YQ%3D%3D

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Golden Key #23: Pivot. Do you feel blocked? Hitting some walls? Dead ends? Is life trying to steer you in a new direction that will be better for you? Would you be willing to be open and see if your blocks are pointing to a new direction? Are you willing to see where this goes, even if it’s to do something completely different? Can you let go of any attachment to your original goal?

I have been so headstrong in my focus and efforts that I missed the signs to something better! 

Oprah was fired from her early job as a television news anchor because producers felt she was “unfit for TV.” Instead of giving up, she transitioned to hosting a talk show, which ultimately evolved into The Oprah Winfrey Show, making her a media powerhouse.

Sara Blakely originally wanted to become a lawyer but failed the LSAT multiple times. She later worked as a door-to-door fax machine salesperson, where she learned resilience and sales skills. Inspired by her own discomfort with traditional undergarments, she invented Spanx, revolutionizing the shapewear industry and becoming the world’s youngest self-made female billionaire.

Call to Action: Google more stories of pivoting for success, such as during Covid, when many people learned this to their advantage! When you declare a goal, you can add, "I want this, or something better..."

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Golden Key #24: Play! Research shows that the most successful, innovative people know how to play! Because play fuels creativity, resilience, and problem-solving! It reduces fear of failure and cultivates a state of flow. People are attracted to those who are having fun! Your future clients will be attracted to you!  Successful people often use play to recharge, and prevent burnout.

Call to Action: What made you lose track of time as a child? What did you do just for fun, without pressure to be good at it? What’s something you’ve always wanted to try but never allowed yourself to? How about charades, karaoke, or an improv class?

Even if just for a few minutes: doodle, dance in the kitchen, play with a pet, sing in the car, build with blocks or puzzles, color an adult coloring book. Allow your Inner Child joy to emerge! I have found the quickest way for me to do this is to play with a child! They are great teachers. And I have permission to be silly! 

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Golden Key #25: Poop Into Fertilizer. Shift to positive. Be sure you are receptive to new clients.  Worry is like worshiping your problem. And negative attitudes like resentment, anger, justification, self righteousness, complaining, and entitlement only dig a deeper hole. Fear can take you into self-destruct, like over-extending yourself. I know! Your enthusiasm is contagious. So is your negativity.

Some people believe trauma causes suffering. Some people believe it is how they repsond to trauma that causes suffering. They know they are in control only of their internal environment. To solve any problem, first resolve it in your inner worlds.

During my dry spell, a jealous friend tried to derail me. She dropped subtle judgments about my work, and after awhile, I began to wonder if I could do any good at all for people! Maybe I was some sort of fraud or imposter. Maybe I was fooling myself. This is after 30 years of successful clients! Looking at my website with it's many dozens of testimonials help me realize I needed to cut ties with her. When I did, I immediately felt better and climbed out of my slump.

I had a history of raving clients, and yet she still got to me! If you don’t have a history of like this, a negative person in your life may be able to keep you down for longer than she did me. So remember the positive feedback you’ve gotten from others. It will help outweigh any negativity from a person like this.

And if anything triggers you, it is your chance to heal the negative programming inside: turn poop into fertilizer! Use it as a stepping stone.

Call to Action: Release the negative! Speak or journal it like the Inventory in Key 1 above.  You can do a physical release of the negatives, and reframe with positives. You can bring this to our coaching.

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Golden Key #26: Get the Juice Flowing. If you have no clients, or too few clients, you can kickstart the energy by giving it away for now. When I was a massage therapist, I began my practice by telling all my friends that everyone got one free massage. I filled my empty appointment book with gifted sessions, and before I got to all my friends, I was filling it with paid sessions!

Call to Action: Start a beta class or do some pro bono work to get into the Joy and flow of serving your people. It could be free or greatly reduced. Once they have experienced your work, you can possibly upsell them.

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Golden Key #27: The Law of Karma. No sincere effort is ever wasted. The results may come down the road, perhaps in the form of a client, referral, or greater skill.  Sometimes learning is not wasted time, but incubation. Perhaps all of the efforts that I put out for those dry five months showed up all at once, and continues to. All the effort we put out always comes back to us in some way at some time. No effort is ever lost. No effort is for nothing. This illustrates the law of karma.

Sometimes people have thought I was lucky to have a lot of clients, but they did not see the efforts I put in before that appeared to bring no fruit.

Thoughts create. What are you creating right now? If you think you can, or you can't, you're right! Life obeys your thoughts. Thoughts create your mood and feelings. Every accomplishment started with great thoughts! 

Call to Action:  Check this out: Marie Forleo spent years creating free content, pouring her heart into blogs, videos, and newsletters with minimal response. She kept showing up, believing in her mission to help entrepreneurs. For a long time, her audience barely grew. But eventually, her consistency paid off — her MarieTV series went viral, and her coaching programs like B-School attracted thousands. The seeds she planted over the years flourished seemingly overnight.

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Golden Key #28: Complain. Yep. When you are frustrated, you will find yourself wanting to complain and blame and judge. Get it out. Write or yell it all out. 

Then take a look: your blaming speaks of a need underneath: Ask yourself as you would ask a child: How are you feeling underneath your anger? Scared? Are you wanting compassion? Assurance that you will be OK? An apology from someone? Clarity? A solution?

How can you meet those needs? Listen to your inner guidance? Find the Key in this guidebook that you are weakest in? Get coached for support and solutions? 

But don't STAY in blame!! It’s weird, but when I was in my desert of no new clients for five months, I found myself wanting to blame someone or something, AND PROVE MYSELF RIGHT!  "This marketing doesn’t work! See! There’s no new clients. My efforts bring nothing!" And periodically I would repeat the same thing: "See? It’s not working." I got a hit from being right! Although it worked against me, I seemed to want to prove my blame right!! That kept me stuck in the negative thinking. The life will bring whatever we declare it to be. Whether our thoughts are positive or negative, life will happily comply. So express the negative talk just long enough to find the need under it, then meet the need and switch channels! 

Call to Action: Use the Real Conversations With Your Inner Child method in #8 above to find and meet the need under your complaints.

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Golden Key #29: One Step at a Time. I only look at the step I’m doing today right now in front of me, instead of looking at the whole mountain (which would freak me out!). And do that step well. And do it with love. I write down all the jobs I have, and I see which is a priority that is urgent. I picked that one to do next.

I learned this from Nando Parado, who walked over the Andes to save his life and 16 others in the Chilean plane crash. He did it to return home to his father. When he came out of the Andes, they asked how he did it. Because it is impossible to walk over the Andes!  Especially in the freezing cold with no food for so long! He replied that he just focused on the step he was on, one step at a time. That has gotten me over many mountains in my life! 

Robert Kiyosaki says that, if he's driving to California, he only needs to see the road ahead of him. He doesn't have to see California. Patience, perseverance, and consistency: fueled by belief:

You don’t get to the top of the mountain in one giant leap, but in small steps. One steps by itself is insignificant.
BUT put them together:  that's VERY significant!

Call to Action: When it seems hopeless, just take ONE next step. And keep doing it. :)

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Golden Key #30: Ask for Help! Don’t be too proud or embarrassed. I reach out to coaches to get me help get me unstuck. We all need support. Everyone of us. Get coached. Being embarrassed to ask for help keeps the downward spiral going.

Call to Action: Get a coach you love working with. Even a peer coach you can trade with. Turn to them when you need encouragement, another viewpoint, or a reality check.
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Bonus Keys:

* 15x’s - What do you want in your life? Write it 15 times each day, as though you have it now, until you do! Such as: "I have 10 grateful clients who are committed to their work and pay me well."

* You Deserve Mirror - For one minute in the morning, and one minute in the evening, say to yourself in the mirror, "I deserve a full practice of clients who rave about my work, renew continually, and refer endlessly." Or whatever you desire. 

* HU Heals Fear - Here is a word I have loved for 50 years to help me calm and hear my inner guidance https://apps.apple.com/us/app/hu-experience-the-god-sound/id1043328078

*Effortless Effort 

“When I run after what I think I want,

my days are a furnace of stress and anxiety;

if I sit in my own place of patience,

what I need flows to me, and without pain.

From this I understand that

what I want also wants me,

is looking for me and attracting me.

There is a great secret here

for anyone who can grasp it.”~

~Rumi

"Your action has nothing to do with your abundance! Your abundance is a response to your vibration. Of course, your belief is part of your vibration. So if you believe that action is part of what brings your abundance, then you've got to unravel that." --- Abraham

* Gratitude - Research shows that practicing gratitude attracts more blessings. What are you grateful for today? Do you keep a gratitude journal?

* Wonder Woman Pose for Immediate Confidence - https://youtu.be/kQLJmROkmgc?si=GmniOc5zv6z4OZqE

* Put Spiritual First - I love to do my spiritual work first thing every day. I get clarity, insights, and ideas, and it sets me up for a great day! Even when things are going great, keep up your spiritual practices so you don’t fall into the negative mindset. Multi-Millionaire Allie Brown: her most lucrative business ideas have come from her morning spiritual time.

* Self-care first: so you operate out of fullness. Once I needed to rest. For 6 months! I surrendered to doing nothing and while recuperating, clients came in on their own!

* Follow the energy lines... Notice what lights up between you and others and follow up on it.

* Healing tech trauma: Ask ChatGPT for solutions on any platform, and do everything with love with your inner guidance.

* Healing speaking trauma - Ask Bess for coaching with this.

What other ones would you add??

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Now for the Marketing Tips!

Use the Favor Script at the beginning of the Always Get a Yes Book:

PDF  https://tinyurl.com/2js43at9   or  Word Doc  https://tinyurl.com/2lh2elp2

So many of my clients came from people I knew, because they already knew, like and trusted me.  

This book addresses network marketers, but the methods in it apply to ALL businesses, including coaching! 

Then use the rest of the book to learn to give empathy for their pain to increase their motivation. The empathy method solves coaches' frustration and discouragement when: "We have the answers for people in need, if only they would want it as much as we want it for them. Some people want help, but aren’t motivated enough to invest time and money in it."

We must continually stand in our prospects shoes. What’s in it for them?

More Marketing Solutions

Sage Levine
Networking
Speaking
MasterClass funnel
Referrals – Bob Burg
Advertising
Social Media 

Beta Programs

I think client acquisition is a mystical, spiritual something. We usually still have to put in our foot work, and do the marketing or practical steps that we know. We network, advertise, put on free classes, give free sessions, and sometimes no clients come. Or sometimes clients come with no effort at all!

I think it’s a combination of effort, mindset, and patience. Including trust that the right thing will happen.

I went through a long period of no clients. But I kept going. Amidst discouragement.

My story began to turn to scarcity. I had to consciously focus on calling to my tribe, my chicks, seeing them working with me, seeing the change, I could bring for them. From unhappy, lives to thriving lives!

And I kept getting better at writing, and speaking about it. More clear, more powerful, more confident in myself, that I could bring that change for them.

Then there was the tipping point, and they came.

There is definitely been a learning curve for me and learning how to market, even though I knew I thought I knew a lot before.

And sometimes when we reach a new level of spiritual growth, it might take a little while to get used to the new rules on the new level. All things that used to work may not anymore as we expand.

My messages: Keep going. Keep doing your best. Your next step may be the turning point!

We must continually stand in our prospects shoes. What’s in it for them? What are the words they long to hear? That touch their heart and speak what they didn’t even know they wanted?

Help people increase their motivation. With  writing, speaking, and free sessions.  Know what to give away for free, and what to reserve for paid coaching. 

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Fall in Love With Marketing “I'm marketing more than I’m coaching!” I used to think marketing was a necessary evil to be able to do what I love, which is Coach. I saw them as two separate things. I used to complain about doing the marketing because I’d rather be coaching. I used to lament the great time, effort, and mistakes it took me to just host a master class.

Have no resistance to marketing and the way it is stretching and bettering me. Negative voices: "It is work to write copy for ads, emails, and MasterClass content. And posts. There’s so much to remember from all the handouts. How can I ever remember to do all of it? And  in the right way? And I get feedback that isn’t good enough after I did my very best." (Phone note called Leader shift on marketing.)

LO AND BEHOLD! All this marketing training I’ve been doing  has made me a better coach! It has helped me stand for my client. To stand in their shoes, and stand up for their transformation.

Writing the copy, speaking to connect, and conducting the discovery sessions to hold their vision, has honed my clarity and focus and effectiveness.  WALLA! I’m a better coach!

Every single little thing I do, every social media post I make, every comment I make on someone’s post, I now see as ALL taking-a-stand-for -transformation.  I enjoy all the parts of it as I creatively work with my inner guidance to become more connected with what people want and need.

What I gain from doing this now plays into every coaching session I hold.

For me, it took 8 months to refine my niche and message. (Still refining ..) But now I feel stronger than ever as a coach.

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Be aware of collecting evidence to support and strengthen and negative beliefs! For example, I was believing in scarcity: "Clients aren't out there." So when one client signed up and became blaming, and another signed up and did not pay, and another had second thoughts, my negative self wanted to say, "See! I told you so! This can’t work! Here’s proof. I’m validating it by collecting all these negative stories". Like I did when the post office lost my package and I wanted to build a case against them and collected all sorts of evidence as to why they were inept. Did that help me find my package? I almost wanted to prove my point more than find my package! To be right! It worked against me.

Lately my clients are people I've known a long time. It wasn’t their time to do personal growth work before. Perhaps now, years later, is their time to do deep inner child work. And some didn’t have the money before, but they do now.

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Next: fears your clients my have:

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Coaches face a variety of challenges and issues, often stemming from both practical and emotional aspects of their work. Here are some of the most common: